Dentsu, Monks and Wpromote have each found that conversions are stable, and in some cases increasing, in the age of AI search ...

State Senator DeAndrea Salvador (D-N.C.) has filed a complaint against Omnicom Group and Whirlpool over AI-manipulated ...

Boutique creative studio Easy Pete’s takes the brand beyond its scientific roots into more absurdist territory.

This spec ad, starring AI influencer Bruce Ryder, was produced using Kling, Midjourney, Runway Alpha, Google Veo, Hedra, and ...

Kathy Hepinstall Parks—poet, L.A. Times bestselling novelist, internationally award-winning advertising copywriter, off-color ...

Audio electronics-maker Bose is moving millions of dollars from paid search advertising into brand building after a Google ...

CMOs must connect identity-driven marketing to measurable business outcomes to retain influence and deliver results boards can see.

When advertising strategy is reduced to metrics, it loses the creativity and cultural impact that drive long-term brand value ...