As premium game prices skyrocket and subscription cloud-based gaming services take off, marketers sense a chance to defray ...

LGBTQ brands seek new revenue streams as many advertisers pull back on Pride month this year due to the political climate and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Google has quietly increased its level of aggression toward ad-blocker users, with many ad-blockers reporting degraded ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Economic uncertainty provides the perfect scenario for demonstrating marketing’s essential role in driving growth, resilience and adaptability.

DoorDash planted its first real flag in the advertising industry. The company announced that it crossed a billion-dollar ad ...

Roku and Amazon jointly announced a partnership that will reportedly result in the “largest authenticated TV footprint” in ...

SiriusXM integrated with Innovid to provide audio advertisers with the type of impression-level data they get for other ...