As premium game prices skyrocket and subscription cloud-based gaming services take off, marketers sense a chance to defray ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

LGBTQ brands seek new revenue streams as many advertisers pull back on Pride month this year due to the political climate and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Economic uncertainty provides the perfect scenario for demonstrating marketing’s essential role in driving growth, resilience and adaptability.

Google has quietly increased its level of aggression toward ad-blocker users, with many ad-blockers reporting degraded ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

DoorDash planted its first real flag in the advertising industry. The company announced that it crossed a billion-dollar ad ...

If journalists don’t decide the best use of AI in journalism, then AI firms will for them, says Christian Broughton, CEO of The Independent.