adWMG, a leading game monetisation and promotion platform, is thrilled to announce a new partnership with Gadsme, a global ...

This week spotlighted the growing tension between innovation and accountability in the tech ecosystem. In today’s MadTech Daily we discuss IAB Europe’s 2024 AdEx Benchmark Report, OpenAI’s ...

The DV Fraud Lab has identified more than 100 cases of ads.txt deception since the standard’s launch in May 2017, with a ...

IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, released its ...

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced Results by OpenX™, a suite ...

In today’s Digest, we discuss Google’s launch of ‘AI Mode’ in Search, EU’s investigation into TikTok’s ‘SkinnyTok’ content ...

Mistplay is the #1 loyalty app for mobile gamers. Its community of millions of engaged mobile gamers uses Mistplay to ...

Mistplay is the #1 loyalty app for mobile gamers. Its community of millions of engaged mobile gamers uses Mistplay to ...

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, has released the Q1 2025 ...

High-income gamers show greater openness to in-game advertising: For app developers looking to balance revenue with player ...

In today’s Digest, we discuss Google’s decision to restrict publishers' control over how their content is used in its AI search, a US District judge pressing Apple to approve Fortnite’s return to the ...

Laura Kell, chief data and product officer, Havas Media Network, joins ExchangeWire's head of content, John Still, for a wide-ranging conversation on AI. Tune in as they discuss a range of AI topics, ...