The IAB Europe Transparency & Consent Framework used as the foundation for most online advertising by Google, Microsoft, ...

The IAB Europe Transparency & Consent Framework used as the foundation for most online advertising by Google, Microsoft, Amazon and others is illegal in the EU, the Belgian Court of Appeal has ruled.

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MediaPost's Agency of the Year Awards celebrate the agencies that were able to rise above the rest over the past year — the companies, clients, suppliers and executives that represented the best ...

Research from Stagwell's Harris Poll and Eyeo finds that three quarters or more of those surveyed feel frustrated with intrusive online advertising. Read the whole story ...

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Google has expanded the ways it uses artificial intelligence (AI) to prevent scams in Search, Chrome, and Android, and on Thursday began sharing ways it has implemented the technology to keep ...

Pepsi is attempting to upstage rival Coca-Cola on its big day -- in its hometown, no less. PepsiCo is bringing The Pepsi Challenge to Atlanta for “National Have a Coke Day” on May 8.

The 4A's (American Association of Advertising Agencies) has appointed Justin Thomas-Copeland as its next chief executive officer. Thomas-Copeland will succeed Marla Kaplowitz, who said last year ...

The conversation about luxury resale has matured beyond whether brands should participate. Most sophisticated CMOs already maintain authenticated pre-owned programs or partnerships with leading ...

Family members of Clementa Pinckney, who was killed in a racially motivated mass shooting by Dylann Roof, want the Supreme Court to revive a lawsuit against Meta Platforms, which allegedly ...