News

India won one Silver and four Bronze Lions in the Media category. Leo India took Silver for 'Takeoff Takeover' for Cathay ...
WhatsApp officially enters the advertising arena, introducing paid Channel subscriptions and Promoted Channels to monetise ...
The agency is expected to utilise WPP Media’s audience analytics tools and martech infrastructure, including AI-based ...
Hoopr's Alok Kaul unpacks how Bingo! Tedhe Medhe leveraged a mix of culture, music and strategy to turn branded content into ...
As part of the collaboration, marketers using The Trade Desk's media buying platform will gain access to shopping behaviour ...
These changes coincide with its recent acquisition by a consortium led by Resolution Applicant ...
It allows users to create and edit images and videos using AI, with functions like Text to Image, Text to Video, Generative ...
Following the completion of the sale, Media18 Distribution Services Limited ceases to be a subsidiary of Network18.
This reorganisation follows a significant global transition at WPP Media, including the formal retirement of the GroupM name ...
Prior to this role, Panda was associated with Sakal Media Group, where he led the regional business for the West and South ...
The updates include AI-generated video capabilities, branding customisation features, business-specific AI assistants, and new interactive formats.
India secures 28 shortlists on Day 3 across Brand Experience, Creative Strategy, Direct, Effectiveness, and Film categories, ...