Silicon Valley thinks it’s finally found the next big thing in tech: smart glasses – the same thing Google tried (and failed ...

New study from Snap Inc., Annalect and Omnicom Media Group reveals that Snap delivers efficiency on ROI that is +14% above ...

Snap (SNAP.N) will launch its first-ever smart glasses for all consumers next year, ratcheting up competition with bigger ...

Are you ready for AR? Meta, Google, Snap and more are gearing up to compete with Apple and deliver frames-based ...

Snap is back in the race — this time with its own AR smart glasses. Snap just announced its next-gen “Specs”—and it’s a big ...

For years, Snap has envisioned a future where people wear glasses to view and interact with computer-generated images without ...

Snapchat has announced the launch of Lens+, a new subscription tier priced at $8.99 per month, which provides users with ...

Yet, AR glasses and the like have struggled to connect to the wider consumer base despite the tech being embedded in some of ...

At the Augmented World Expo 2025, Snapchat unveiled its latest iteration of Snap Spectacles. The upcoming model promises a sleeker, lighter design, with a ...

Snapchat has introduced a new Snapchat+ subscription dubbed “Lens+”, which gives users access to hundreds of Lenses and more.

Social media company Snap (SNAP) is seeing some lift in its beaten-down stock after the company announced the launch of its ...