Bank of America said that any positive impact from the the actress' ads will be more than offset by tariffs.

At the end of July, Sweeney was launched as the face of a new American Eagle jeans campaign. In one ad, the Euphoria star ...

Sydney Sweeney controversy impacted "Americana" movie with $500,000 opening weekend as co-star Halsey urges audiences to ...

Momentum from the ‘great jeans’ campaign won’t be enough to offset the retailer’s problems, BofA Securities says.

Gap’s viral denim ad starring Katseye, which social media users have praised for its diversity, comes weeks after American ...

Trump himself later responded to Sweeney’s voter status, calling her American Eagle commercial the “‘HOTTEST’ ad out there.” ...

Dr. Phil McGraw weighed in on the uproar surrounding Sydney Sweeney's American Eagle campaign during a recent appearance on ...

Sydney Sweeney is facing a new setback, as her latest film, Eden, struggles at the box office. This follows backlash from her ...

Halsey isn’t here for the drama that tanked Americana’s opening weekend. According to The New York Post, the singer, who ...

Earlier this month, shares of American Eagle Outfitters (AEO) soared after President Donald Trump stepped into the ...

There's capturing attention and then there's keeping it. Whether American Eagle Outfitters, which not long ago managed the former, can do the latter, is the question facing investors today.

Despite a surge in stock price from its Sydney Sweeney-driven ad campaign, American Eagle has been downgraded by Bank of America from "neutral" to ...