Basic tips for building a keyword list You can build the right keyword list for your campaign to help show your ads to the customers you want. Your keywords should match the terms your potential customers …

Sichtweise des Nutzers berücksichtigen Bevor Sie eine Keyword-Liste erstellen, überlegen Sie, wie Ihre Kunden bei der Suche vorgehen. Bestimmen Sie die Hauptkategorien Ihres Unternehmens und …

Find new keyword ideas and estimate traffic with Keyword Planner. This tool will show you how a list of keywords might perform and their average number of searches. Use this information to decide which …

About negative keyword lists If there are search terms that give you unwanted impressions or clicks across multiple campaigns, you can create a negative keyword list that includes those terms, then …

Keyword Planner helps you research keywords for your Search campaigns. You can use this free tool to discover new keywords related to your business and see estimates of the searches they receive and …

Keyword targeting You can use contextual keyword targeting, also known as keyword contextual targeting (KCT), to check site content, app store descriptions, and video metadata to help target …

Find new keywords with the Keyword Planner When building a Search Network campaign, get keyword ideas and estimate traffic for those keywords with the Keyword Planner. This tool will show you how a …

Edit or permanently remove negative keyword lists This article shows you how to edit or permanently remove negative keyword lists. Keep in mind that if you want to remove a negative keyword list, you …

You can choose whether to add negative keywords to all campaigns or a specific Performance Max campaign. Add keywords, one per line, or you can select an existing negative keyword list.

From the Negative Keywords section, hover over a keyword to reveal the pencil icon and click it. Change the keyword or match type. Click Save. How to remove negative keywords From the Negative …