Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

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Apple became the first publicly traded US company to be valued at over $1 trillion in 2018, and, as of October 2025, is valued at just over $4 trillion.

To access and use all Apple Card features and products available only to Apple Card users, you must add Apple Card to Wallet on an iPhone or iPad that supports and has the latest version of …

It's time to get the newest iPhone. Check out the iPhone 17 & iPhone Air today: see specs, features, prices, and the latest iPhone deals from AT&T.

1 day ago · If your AirPods, Apple Watch, or MacBook is on its last legs, shop the Best Apple Black Friday deals to upgrade.

Shop Best Buy for the latest Apple iPhone and accessories. Check out the newest iPhone or other popular iPhone models.

18 hours ago · We found the top Cyber Monday Apple iPad deals on top-selling tablets. Save on the new 2025 model and best-sellers today.

1 day ago · Getting started on your holiday shopping? Here are the best Black Friday deals still available on the Apple products we recommend.

Learn more about popular features and topics, and find resources that will help you with all of your Apple products.