Your target CPL is a decision, not a surprise. If you want to know how to run a successful Facebook Ads campaign, you must start with the right audience. Precise targeting reduces wasted spend, lowers CPL, and improves conversions. Poor targeting drains budget and fills your funnel with unqualified leads.

Once your account is ready, log in to Ads Manager and click the green “Create” button to start a new campaign. Facebook Ads Manager organizes campaigns into three layers: Campaign: This is the top level, where you define your primary advertising goal. Ad Set: Here, you’ll specify your target audience, budget, and ad placements.

Pick a campaign goal in Facebook Ads Manager: Best for brand awareness campaigns and early-stage businesses. Ideal for lead collection, interest generation, and content promotion. Select this objective when scaling campaigns and driving measurable results. Choose what fits your business best. This setting shapes how Facebook ads are delivered. 2.

Learn how to create Facebook ads with our step-by-step guide. Set up campaigns in Ads Manager, select objectives, target your audience, and launch effective ad campaigns today.