Sales and marketing - HBR - Harvard Business Review
5 日前 · Find new ideas and classic advice for global leaders from the world's best business and management experts.
What Salespeople Need from Leaders—at Each Stage of Their …
2025年4月24日 · Leading a high-performing sales team requires a personalized talent management approach. Salespeople’s needs evolve throughout their careers, and while sales …
Companies Are Using AI to Make Faster Decisions in Sales and …
2025年6月6日 · In today’s dynamic business environment, decision-making in sales and marketing is shifting from reflective to reflexive, leveraging real-time data and AI to enable …
Avoid These 3 Pitfalls When Giving a Sales Presentation
2024年7月23日 · A study examined the habits of almost 5,000 sales professionals whose livelihoods depend on their ability to build and deliver persuasive presentations. The findings …
Can AI Assistants Add Value to Your Sales Team?
2024年9月3日 · AI assistants are transforming sales by acting as digital coaches, analysts, and advisors to salespeople. They analyze sales pitches and provide personalized feedback, …
5 Gen AI Myths Holding Sales and Marketing Teams Back
2025年2月21日 · New and disruptive technologies often generate both excitement and anxiety, and generative artificial intelligence (gen AI) is no exception. In marketing and sales, the buzz …
How Successful Sales Teams Are Embracing Agentic AI
2025年9月15日 · Agentic AI is revolutionizing sales by enabling autonomous personal agents to work alongside human sales reps, identifying, nurturing, and closing deals across channels. …
How Sales Teams Can Use Gen AI to Discover What Clients Need
2025年2月13日 · In the face of decreasing access to buyers, sales organizations often increase the volume of their sales outreach, hoping that more times at bat will result in more hits. While …
A New Way to Compensate Sales Teams - Harvard Business Review
2024年3月15日 · Managing sales teams has never been easy. It involves dealing with independent personalities, frequent turnover, training challenges, and disappointing pipelines. …
4 Steps That Can Optimize Your Sales Process - Harvard Business …
2024年9月24日 · Sales is an art where outcomes matter, so most advice about performing well in this role focuses on the desired outcome: closing the sale. But a close is the result of actions …