Sales and marketing - HBR - Harvard Business Review
17 Noll 2025 · Find new ideas and classic advice for global leaders from the world's best business and management experts.
What Salespeople Need from Leaders—at Each Stage of Their Careers
24 Aib 2025 · Leading a high-performing sales team requires a personalized talent management approach. Salespeople’s needs evolve throughout their careers, and while sales managers often focus …
How CEOs Make or Break Sales - Harvard Business Review
5 Márta 2025 · A conversation with INSEAD professor Christoph Senn on what to do if your CEO is either overly involved—or not involved enough—in deals.
Can AI Assistants Add Value to Your Sales Team?
3 MFómh 2024 · AI assistants are transforming sales by acting as digital coaches, analysts, and advisors to salespeople. They analyze sales pitches and provide personalized feedback, helping …
Avoid These 3 Pitfalls When Giving a Sales Presentation
23 Iúil 2024 · A study examined the habits of almost 5,000 sales professionals whose livelihoods depend on their ability to build and deliver persuasive presentations. The findings revealed 12 …
A Great Sales Pitch Hinges on the Right Story
21 Beal 2024 · When you’re working in sales, you need to master the art of persuasion and that involves being able to tell a compelling story that explains why your product or service will meet someone’s ...
Companies Are Using AI to Make Faster Decisions in Sales and …
6 Meith 2025 · In today’s dynamic business environment, decision-making in sales and marketing is shifting from reflective to reflexive, leveraging real-time data and AI to enable immediate, context …
5 Gen AI Myths Holding Sales and Marketing Teams Back
21 Feabh 2025 · New and disruptive technologies often generate both excitement and anxiety, and generative artificial intelligence (gen AI) is no exception. In marketing and sales, the buzz around gen …
Sales team management - HBR
17 Noll 2025 · Sales team management Digital Article Prabhakant Sinha, Arun Shastri, Sally Lorimer, and Namita Powers Your strategic accounts are more than just big sales.
How Successful Sales Teams Are Embracing Agentic AI
15 MFómh 2025 · Agentic AI is revolutionizing sales by enabling autonomous personal agents to work alongside human sales reps, identifying, nurturing, and closing deals across channels. This …