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  1. Peak–end rule - Wikipedia

    The peak–end rule is a psychological heuristic in which people judge an experience largely based on how they felt at its peak (i.e., its most intense point) and at its end, rather than based on the …

  2. All’s well that ends (and peaks) well? A meta-analysis of the peak-end

    The peak-end rule (Fredrickson & Kahneman, 1993) asserts that, when people retrospectively evaluate an experience (e.g., the previous workday), they rely more heavily on the episode with …

  3. What Is the Peak–End Rule? How to Use It Smartly

    Nov 8, 2025 · The peak – end rule states that when we look back at an event or experience, our recollections and opinions are heavily influenced by what happened at its peak intensity and its …

  4. Peak-End Rule Definition & Meaning

    The peak-end rule is a cognitive bias that causes people to judge an experience by how they felt at the "peak" of the experience while discounting discomfort felt elsewhere during the experience.

  5. The Peak-End Rule: 2 Things We Actually Remember - Sprouts

    Jun 29, 2023 · People tend to judge and remember experiences based on how they felt at the peak and at the end of it. This psychological phenomenon is known as the peak-end-rule.

  6. Peak-end rule - The Decision Lab

    According to the peak-end rule, individuals judge a past experience based on the emotional peaks felt throughout the experience and the end of the experience. The peak-end rule applies to both …

  7. Peak End Rule: Definition, Example & How Peak End Rule Works

    What is Peak-End Rule? The Peak-End Rule is a heuristic in which people recall and judge past experiences mostly by how they felt at the peak and the end. This can be applied to positive …

  8. Peak-end Rule - ABSA

    Refers to findings that the pleasantness or unpleasantness of past experiences are more related to peaks, valleys and the ends of experiences.

  9. Peak-End Rule | A Simplified Psychology Guide

    The Peak-End Rule is a psychological principle that suggests individuals tend to judge and remember an experience based on the perceived intensity of its peak (i.e., the most emotionally …

  10. Peak End Rule - The Behavioral Scientist

    The peak end rule is a cognitive bias that occurs when people remember the peak of an experience and the end of an experience more than the rest of the experience.