Explore the latest data on Vietnam’s online shopping trends, consumer behavior shifts, and digital payment growth in TGM 2025 e-commerce market insights report.

2025年9月11日 · Strong consumer demand, rising smartphone use, and improved logistics are driving a new era of online shopping. This Vietnam E-Commerce Surge reflects how quickly the market is …

Customers in Vietnam have become more familiar with and interested in online purchasing in recent years, especially throughout the pandemic. As a result, consumers’ purchasing habits have changed …

2025年3月29日 · Explore Vietnam's online shopping industry in 2025: including revenue, growth forecasts, major domestic and foreign platforms (Shopee, Lazada, Tiki, Sendo), and the situation with …

This study investigates the determinants of the continuance intention to shop online during the new normal using the data collected from 847 Gen Y and Gen Z respondents in Hanoi, Vietnam during …

2025年9月15日 · Discover key insights into Vietnam’s online shopping behavior in 2025. This report analyzes consumer habits, spending patterns, top product categories, and the rise of Shopee, TikTok …

Abstract The study examines factors that influence shopping intention of online consumers in Vietnam. Studied factors include consumers’ attitude, subjective norms, perception of behavioral control, …

2025年1月1日 · Objective: The study aims to examine the key factors influencing online shopping attitudes and intentions in Vietnam and propose managerial recommendations to enhance …

Want the Full Picture of Vietnam’s E-Commerce in 2025? Download our exclusive report for in-depth stats, growth trends, and expert insights on Vietnam’s digital retail landscape.

Abstract This study determines the key factors influencing Vietnamese consumers’ intentions to shop on Chinese cross-border e-commerce platforms. Through quantitative methods and survey data from …