Insight: A Definition with Examples
4:19
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Insight: A Definition with Examples
An insight is: A verifiable truth about consumer behavior that is derived from data, with the potential to inform business decisions. It is verifiable, so we are starting with a hypothesis that we test. It’s not an assumption and it’s definitely not a judgment about the consumer. It’s about behavior - so it explains the cause and effect ...
2.7K viewsApr 4, 2022
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